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Hi Michael:
I am a fellow coach and wonder if you could give me some feedback. I have been struggling with the niche concept and am considering working with young professionals via their organizations in the areas of confidence, communication, etc. So here’s my big question: Is there business in that area?
Thanks for your feedback!
Gerri Ratigan
You wrote quite a while ago and I apologize for the delay in responding. My sense of working with young professionals is that there is business in that area, but that it looks a bit different from working with high level executives. Cost plays a role, as does perceived need in an environment where they have less influence. When they are involved, they dig in deeply and are interested in growing, learning, and setting a vision for life and work. There are two models I’ve seen work – the first is as part of a broader program sponsored by an organization or a number of organizations; the second is individual work, with a significant group component to it, often culminating with an intensive or in-person experience. Of course, there are individuals who are interested, whose organizations are willing to pay (or can afford it on their own), and choose to work with a coach. Most of my work at this point has been through organizations working with professionals internally, rather than independent consulting with individuals. Would love to hear what you’re finding.